Promotional T-shirts and the pet industry

If you are organizing promotional and awareness-building pet-related campaigns, you will find that there is a wide range of promotional items you can use for your cause. You will also realize that you do not need to limit yourself to pet-specific giveaways for pet use, such as toys, treats, or accessories. Certainly giving out these items will get you on the good side of these pet owners (not to mention you will most probably get a warm lick on the cheek from these furry creatures). There are other giveaways, however, that will help you bring your cause before pet owners and individuals who have a soft spot for pets.

Custom apparel like promotional T-shirts, when imprinted with a marketing message or a call to action, can help boost awareness for your advocacy. Animal shelters, pet rescue groups, animal rights activists, and animal hospitals can educate the general public on the right treatment of animals by imprinting promotional T-shirts with their organization's logo and tagline.

Pet rescue groups wanting to spread the word about pet adoption or seeking donations to continue operations will find that promotional T-shirts are one of the best tools there are to build up visibility for their group. These promotional T-shirts can be used as daily uniforms by volunteers or during special community events, such as when doing presentations in schools and churches or going house to house. As uniforms, these promotional T-shirts not only draw attention to the cause but also lend a sense of legitimacy to individuals wearing them. Prospective donors and supporters are more likely to trust someone who knocks at their door wearing a shirt sporting the organization's emblem.

Nongovernmental organizations and advocacy groups wanting to raise funds to care for rescued cats and dogs might want to consider selling promotional T-shirts as merchandise. To make these tops marketable, it is best to come up with unique designs and have these printed as limited-edition items. Interested buyers would be happy to know that their purchase of these promotional T-shirts will help a good cause. By wearing this imprinted apparel, they will also help spread your group's advocacy and reach out to more people. by Rachael Starks